Tips for Making Your Residential Apartment Building More Competitive with Security

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As a responsible owner or manager of an apartment building, you know how important security is to your tenets. Adequate security is essential to retain families and residents.
All these people deserve to feel safe and secure in their living environments. If it is up to you to ensure their security, you need to take such measures seriously.
After all, proper security measures are a great way to keep your residential apartment building competitive for renters. The United States generated over $154 billion in apartment rentals in the year 2018 alone. If you want your building to stay relevant in your local area, you need to maximize its assets.
One of your building’s main assets should be a commitment to its tenet’s safety and protection. In other words, you definitely need to consider investing in residential security services. Continue reading to learn about the benefits of outsourcing security to these professionals.

Hired Security Services Would Be Great for Marketing

There are plenty of benefits to outsourcing apartment security. As a landlord, you are responsible for keeping both your residents and their possessions safe from harm.
In doing so, you’re building a great reputation as a landlord. Potential renters are going to have certain expectations when it comes to finding their ideal apartment.
What kind of image is your apartment building presenting? If someone is interested and seeks out your apartment building, are they going to feel safe and comfortable upon arrival? Is the environment welcoming, engaging, and enticing to live in?
Apartments with security guards are simply better than those without when potential renters are seeking a new home. They’ll appreciate how upfront you are about the necessity for comfortable security. In return, you’ll appreciate their loyalty as tenets.
A positive reputation will come in handy when you’re looking for new renters to sign leases, by the way. Hiring sophisticated security services is something to brag about. Whether you’re talking to people in person or through marketing avenues, take advantage of each chance to mention it.

It’s No Secret: Hired Security Is a Preventative Measure

The families living in your apartment building will appreciate any level of safety you have to offer. As a landlord, it’s your job to optimize that security as much as possible. It’s your job to ensure all residents and visitors that your apartment complex is always trustworthy.
Yet another way hired security ensures that is by preventing potential crimes. When there is an obvious presence of security guards in an area, potential criminals are deterred. Why would that potential criminal risk the chance of getting caught?
In fact, there are statistics to back up this argument in favor of hired security services. Studies show that up to 65% of residential burglaries happen during the middle of the day. Imagine how much of that crime can be prevented if burglars turned away when they saw a proper security vehicle cruising around.
Crime prevention is beneficial in many ways to many people. Your tenets will be glad that their families and their belongings are regularly protected. You and your apartment management will cultivate a reputable sense of security within your area.

Renters Who Feel Secure Are Likely To Refer Your Building

It’s unfortunate that sometimes residents have poor experiences at apartment buildings. Not all apartment complexes are cared for, maintained, or invested in. Make sure your tenets recognize that their building is one they should be proud of.
Perhaps one of the best sellers for apartment buildings is through referrals. Even when guests come to visit and compliment the homes of their hosts, your tenets will have a chance to brag. Are your tenets going to say good things about the home they rent from you?
It’s worthwhile to invest in your current residents. When they have friends or family members searching for a new apartment themselves, what are your tenets going to suggest? Should they move into your building or not?
Well, if residents feel cared for and secure in their living environment, you can trust a good review. Positive reviews these days are invaluable selling points. If you’re brave enough, you could even ask some of your enthusiastic renters to submit a positive online review.

Higher Rates Add Revenue Streams To Re-Invest

At the end of every day, your top business concern is the bottom line. How much are you willing to spend, and what are you willing to spend it on? Do professional residential security services seem like a worthy investment?
It’s true that security services can be a considerable cost for some apartments. Those costs depend on many things from the size of the complex to the geographical area.
Consider slightly raising your rental rates to offset any expense from hiring security services. This might seem counterproductive to maintaining happy residents. Consider, though, all of the other opportunities you could take advantage of.
When you increase your apartment building’s revenue stream at all, you have more money to invest. Your residents – present and future – deserve to live in the best possible environment for their money.
That means you need to consistently invest in the property and its residents. Residential security services are an investment that will return both short-term and long-term profits.

Find Residential Security Services Near You

At this point in the article, you should have a pretty good idea of the benefits to outsourcing your building’s security. Residential security services are worth the investment to both attract and maintain long-term renters of the apartment.
Your apartment building deserves to make the most of the space it has available by prioritizing the real needs of these renters. After all, investing in such measures is the best way to ensure your apartment building is at the top of everyone’s list.
We know how important it is to maximize the security and safety of apartment tenets for many reasons. That’s why we offer professional residential security services to buildings just like yours. Check out the local areas we serve to connect with the best security guard services today.

About OPS

OPS Security Group has over 80 years of combined experience protecting executives, businesses, residents, guests and government officials throughout Pennsylvania, Delaware, Maryland, Washington D.C. and New Jersey. As a regional security alternative with a service-first approach, we offer a level of customer service that international providers are too big to deliver. If you’d like to learn more, contact us!


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